Between 2021 and 2023, Our Life’s Work served as Lapse’s founding team, meticulously building the iOS app from the ground up. In just three months, we launched a beta version to 10,000 users on TestFlight. Collaborating with serverless technology specialists, aleios, we scaled the app for its public release in September 2021.

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After going viral on TikTok with tens of millions of views, Lapse received over 150,000 downloads and skyrocketed to #1 on the UK and US App Store charts. In February 2022, Apple recognised Lapse as "App of the Day”. Our contributions were instrumental in Lapse securing $11m in funding from Google Ventures, Octopus Ventures, Atomico & Speedinvest, propelling the company to a $75m valuation within nine months.