Frasers, formerly House of Fraser, approached us to design a new iOS app for their UK-wide department stores.  No stranger to pushing the boundaries of traditional retail environments, Frasers wanted to provide customers with the same elevated experience from the comfort of their own home.

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We designed an app that reflected the quality of the brands on offer.  We made it easy to discover new designers, quickly find items by taking a photo or scanning a barcode, get personalized recommendations as you browse the store, and checkout effortlessly with Apple Pay — one tap and you're done.